Russ Castella’s Gloomy View on The Future
Wednesday, July 15th, 2009Russ Castella stated in the recent interview that he expects a gloomy future for the music industry.
“…musicians will make less and less with each year especially in the urban market. There will be no more flamboyant artists’ spending and they will count every dime. Most already do. Extremely expensive music videos will eventually fade out. I’d say an average urban music video costs around $50,000 for a known artist and it will drop to about $10K-20K within a year or two. This will significantly drop the quality of music and presentation. Majors will try to hire more cheaper producers as all of them will fight for harder for that buck which means they will do it for pennies or even free…”
As to a question of “What will save the industry?” Russ replied,
“Recorded Music today is two dimensional. I’m not talking about live performances but more as recorded music itself. It’s getting boring. There has to be a new physical medium..a new way to present the music. I dunno, like a pill where you swallow it and you feel the music…literally. Imagine like feeling the drums through your body…I dunno something like that. You can’t download that **** on the internet for free. It’s physical.
At the beginning, vinyl sold because it was a brand new thing, 8 tracks sold because they sounded better than vinyl, tapes sold because it sounded better than 8 tracks, CDs sold because they sounded better than tapes…ok now what? Need that next hot thing that will make it sound better than CD…”
Russ also mentioned,
Some a****le is going to come up with a software that can emulate any artists’ voice. Or like autotune change your voice to anyone else’s voice. When that happens, I’m getting the cracked version online and start making me some Justin Timberlake hits. He is too lazy to get in the studio so I’ll take the matters to my own hands.”
